Founded by Chairman Nathan Lazarus in 1988, RAM is a dynamic, entrepreneurial and service-orientated family business. Currently co-managed by brothers David and Graeme, two generations of the family have had their hands firmly on the wheel in the day-to-day running of the business since its inception.
Over the past 25 years, the company has grown in size and stature and today has an unrivalled fleet (1 474 vehicles) and network spanning southern Africa. The current staff complement is 2 809 strong – a professional team who are trained and motivated to deliver on the brand promise – to handle every delivery as if it was our own.
Our clients include major corporations and leaders in the retail sector. The Mobile Telephone, Telecommunications, Information Technology, Cosmetics and Pharmaceutical industries are some where we have considerable experience and a proven track record in delivery.
Fourteen years ago RAM, then a largely unknown entity, was awarded the Vodacom courier contract against stiff local and international opposition. RAM has subsequently retained the account in three separate tender processes. Pursuant to a failure of their incumbent courier, RAM took up the Cell C contractual obligations on two weeks’ notice and migrated the business without a hitch, evidencing RAM’s pro-active approach and understanding of Change Management.
Aside from reasons such as our modern fleet, state-of-the-art track and trace technology and our ability to offer Full Liability cover at favourable rates, there are softer issues that have led to our success – commitment and loyalty. RAM is committed to looking after our primary asset: our people. We foster loyalty among our staff by paying above average salaries, up-skilling them through on-going training and incentivising them via a co-ordinated performance reward programme.
There are also some operational factors that help us keep our competitors in our rear view mirror. To our knowledge we are the only courier company in South Africa that does not sub-contract deliveries to third parties. We maintain a 15% spare capacity of vehicles to ensure that we can keep this promise. You hand your parcel to us, and we hand it over at its destination – hence our descriptor ‘Hand-to-Hand Couriers’.
Today RAM has over 1500 active clients and takes pride in the fact that they treat us as partners in their businesses rather than suppliers of commodity services. Many of our clients invite us to co-operate with them on all matters applicable to the storage, packaging, insurance and distribution of their goods. Through close co-operation, we ensure the swift and safe transfer of goods from pick-up to destination. This collaboration of effort and ideas ensures that the alliance between our clients and ourselves grows stronger over time.